Press Release Summary = Many websites that claim to be independent and unbiased in providing price comparison services to the consumers may not actually be so.
Press Release Body = London (online-unsecured-loans) August 30, 2007: Brits are getting used to the price comparison websites. They depend on these websites to get comparative figures on the products that they want to buy.
Website comparison services cover a broad array of products. The UK loan market is also covered by such websites. As a consumer, you can get a comparative analysis of the various loan products being sold by different lenders. Usually, borrowers who do not have homes of their own depend on unsecured loans. These borrowers can get a lot of information from the price comparison websites regarding the loan offers available in the market. A comparison can help these borrowers in making a better choice.
Karen Darby, co-founder of SimplySwitch.com, said: \"There are many confusing messages out there, with each supplier and provider claiming to offer the best service or value. The only way of being certain you are getting the best deal is to check with an independent price comparison service.\" However, the question arises that whether these websites are really independent and whether they work without any favouritism. It is hard to believe when you consider that these websites have strong commercial motivation; these are profit-making entities and rake in huge money in commission and advertising from product providers.
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